# Exploramo - About

-   [Services](/services/index.md)
-   [Photography](/gold-coast-hotel-photography/index.md)
-   [About](/about/index.md)
-   [Blog](/insights/index.md)

## **Direct-booking hotel websites**, built by **hand**

Exploramo blends accommodation expertise with enterprise-grade engineering to build fast, search-friendly hotel websites - optimised for Google, AI assistants, and direct bookings.

### Boyan Bratvanov

#### Founder, strategist, and lead engineer

You've probably watched a booking slip away to an OTA because your website took too long to load. Or wondered why your competitor ranks above you when your property is clearly better. Over the past decade, managing 400+ Australian hotel sites, I've seen these patterns play out hundreds of times - and learned exactly what separates the properties that capture direct bookings from those that don't.

#### Fortune 500 clients. Boutique hotel care.

I spent years at the VIP Premier division of Automattic Inc. - the enterprise arm of the company that created WordPress, which powers 43% of the web - advising and supporting high-stakes clients like Facebook, CNN, The White House, and NASA. That's where I learned what "enterprise-grade" means: fast, reliable, built for scale.

My work covers design, development, and the infrastructure behind reliable sites. But here's what matters to you: every technical decision I make is aimed at one goal - more direct bookings, fewer commissions paid to OTAs.

#### In 2026, I founded Exploramo.

The idea was straightforward: bring together what I knew about accommodation and what I'd learned about enterprise engineering. Hotels were struggling with slow WordPress sites, unreliable tracking, and invisible presence in AI search - problems that plugins couldn't fix. Exploramo was built to solve them properly.

The goal? Hotel websites that load faster than Airbnb, rank where guests are actually searching, and show up when AI assistants recommend places to stay. Every site I build is designed to shift bookings away from OTAs and back to you.

### What hotels get from Exploramo

#### Speed that actually converts

A three-second load time can cost you half your mobile visitors. We build sites that load in under one second - keeping guests focused on your rooms, not their back button.

#### Visibility where it matters

Google, AI assistants, voice search - the places guests find hotels keep multiplying. We build the SEO and structured data foundations that help your property show up across all of them.

#### Frictionless booking paths

Every extra click is a chance for guests to second-guess. We design clear paths from landing page to confirmation, with trust signals and booking engine integration that keep the momentum going.

#### AI-ready from day one

When ChatGPT recommends accommodation, it often links directly to hotel websites - not OTAs. We build sites that AI can actually read: clean markup, structured data, and content that answers real traveller questions.

#### Guest data you actually own

OTA bookings give you a name and a check-in date. Direct bookings give you an email address, preferences, and a relationship you can build on. We help you capture more of both.

#### Marketing you can measure

Ad blockers and privacy tools mean browser-based tracking misses conversions. Server-side tracking captures what actually happened - so you know which campaigns drive bookings, not just clicks.

##### Are you ready to improve your website and get more bookings? **Get in touch!**

[+61 493 983 348](tel:+61493983348) [contact@exploramo.com](mailto:contact@exploramo.com) [11/442 Pine Ridge Rd, Coombabah, 4216, QLD, Australia](https://maps.app.goo.gl/vTkn4Cfzb5XyseXX6)

ABN: 39 037 012 987