Exploramo

AI is revolutionising how travellers discover hotels, with 30% already using ChatGPT and similar services to plan trips. As AI-powered search results dominate both Google and Bing, hotels that aren't optimised for AI crawling risk becoming invisible to this rapidly growing segment of tech-savvy guests.

This essential guide explores the new world of Generative Engine Optimization (GEO) – the evolution of SEO for the AI age. Learn why server-side rendering, fresh content, and structured data are no longer optional, and discover practical strategies to ensure your hotel appears in AI-generated travel recommendations.

Website speed isn't just a technical concern—it's a critical factor that directly impacts your bottom line. Research shows that even a one-second delay in page load time can result in a 7% reduction in conversions, and for hotels, this translates directly into lost bookings and revenue.

In this detailed analysis, we examine the relationship between website performance and booking conversion rates. Learn how to measure your website's current performance, identify the most common speed bottlenecks affecting hotel websites, and implement practical solutions that can cut your loading times in half.

Search engine optimisation remains one of the most cost-effective ways for hotels to attract qualified traffic and increase direct bookings. Yet many properties struggle to compete with OTAs and larger chains in search results, missing out on valuable organic traffic that could transform their business.

This guide breaks down the essential SEO strategies specifically for hotels and accommodation providers. We cover everything from local SEO tactics and Google My Business optimisation to content strategy and technical SEO improvements that can dramatically improve your search visibility and drive more direct bookings.

With over 70% of travellers now researching and booking accommodation on mobile devices, a mobile-first approach to website design isn't optional—it's essential for survival in the competitive hospitality market. Yet many hotel websites still provide a subpar mobile experience that drives potential guests to competitors.

This insight examines the specific challenges and opportunities of mobile design for hotels. Learn about responsive design best practices, mobile-specific features like click-to-call buttons and map integration, and how to ensure your mobile site loads quickly even on slower connections.